As promised, this week I will share Linda’s Dutch Pancakes’ business card process.
I designed the first version during the same time that I was designing the logo. This competition included both the logo and business card. After the logo was chosen, I thought of designing the entire corporate identity. Since there should be an over arching theme, I started with what was already available – the website.
I deduced the following:
- The website has a stripe with a cropped image.
- It has blue circles with icons, neatly ranged at equidistance.
- White space ( negative space) has been used effectively.
Then, incorporated these features into the new business card.
I started with the icons.
Changed their colours to confirm to the theme. In corporate identity you should always create a rule, which can be used on all of your elements.
Tried different versions and formats.
Land scape Design
Second last version
Next week: I will share the menu design process. This one is an interesting one. Don’t miss out, click on the follow button to keep update!