Business card design process: LDP

PriDegree_LindaDP business card display2As promised, this week I will share Linda’s Dutch Pancakes’ business card process.

I designed the first version during the same time that I was designing the logo. This competition included both the logo and business card.  After the logo was chosen, I thought of designing the entire corporate identity. Since there should be an over arching theme, I started with what was already available – the website.

Screen Shot 2017-04-21 at 3.28.15 PM

I deduced the following:

  1. The website has a stripe with a cropped image.
  2. It has blue circles with icons, neatly ranged at equidistance.
  3. White space ( negative space) has been used effectively.

Then, incorporated these features into the new business card.

Screen Shot 2017-04-24 at 5.48.27 PM

I started with the icons.

Screen Shot 2017-04-24 at 5.58.07 PM

Changed their colours to confirm to the theme. In corporate identity you should always create a rule, which can be used on all of your elements.

Screen Shot 2017-04-29 at 9.57.39 PM


Screen Shot 2017-04-29 at 9.59.54 PM



Screen Shot 2017-04-29 at 10.03.22 PM


Screen Shot 2017-04-24 at 6.04.12 PM

Tried different versions and formats.

Screen Shot 2017-04-24 at 6.19.03 PMScreen Shot 2017-04-29 at 10.01.05 PM

Portrait Design Screen Shot 2017-04-24 at 6.13.44 PM

Land scape DesignScreen Shot 2017-04-27 at 9.11.35 PM

Second last version

PriDegree Linda's business cards doubles_display



Next week: I will share the menu design process. This one is an interesting one. Don’t miss out, click on the follow button to keep update!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s