5 principles of a great logo, that the logo has to be simple, memorable, timeless, versatile and appropriate.
- Simple – most of the time the logos are too complicated and destroy the whole idea behind a logo. The simplicity of a logo demonstrates the skilfulness, maturity and accomplishment in design. Good design is simple, it should have been too clattered and most of all, if it is not needed there it should not be included.
- Memorable – some logos are like a ‘copy and paste’ of others which are only tweaked a bit either on colour or an element. However, the thought process lacks and one can easily identify it with another. Many times one can easily claim trademark infringement similar to the Paypal and Pandora case. This is a practical example of the situation you can land in when research has not been done properly on your logo, and there is a high case of this happening online.
- Timeless – some logos are too complicated or gradient filled that you know it has expired by the time the designer clicked the final save and exported.
- Versatile – some logos you can never imagine them on a different background than how they are presented. Furthermore, you can never imagine it in a larger or smaller scale.
- Appropriate ( I always forget this one) – some logos do not make sense in their chosen competitions, however since the client might not be well informed they end up choosing that one. Funny how you never see it anywhere except on that competition page.
Originally shared on Quora by Bennardo Santos